SUCCESSFUL SPEECH WRITING
FOR BUSINESS PROFESSIONALS

One-Day
Speech-Writing
Workshop

 

 


 

Dear Business Professional:

Do you:

  • write speeches?
  • edit speeches?
  • deliver speeches?
  • contribute to speeches?

If you answered “yes” to any of the above questions, you should attend "Successful Speech Writing For Business Professionals".

John6bw1a  

If you've ever had to write a speech, then you know the overwhelming feelings of frustration when you can't:

  • find the right words to say
  • come up with a way to make dry information sound interesting
  • figure out how to organize your content so it will make sense

Let's face it ... writing a speech is tough … and it's not just because of the time and research it requires.

There are subtle, significant differences between writing for the ear (speeches) and writing for the eye (print). If you're unaware of what those differences are and haven't mastered the fundamentals of writing for the ear, you'll likely end up writing speeches that sounds canned, stiff and insincere.

And if you're writing speeches for someone else to present, you have the additional challenge of adapting the speeches to fit the presenter's communication style.

Writing a speech isn't easy, but it can be made easier when you learn the principles and practices used by successful speechwriters.

In this one-day, interactive seminar you'll learn more than just the fundamentals of writing a successful speech - - you'll learn the secrets that successful speechwriters use to make good speeches great! Bring a speech you're working on now and you'll immediately be able to apply the tools and techniques you will learn during the session.

 
 


“John Watkis is truly gifted as a speechwriter and speaker. What a combination! I have seen John hold an audience in the palm of his hand and elicit laughter with seemingly no effort (he only makes it look easy). Best of all, he leaves the group with key messages they'll always remember.”

Donna Papacosta
Writer/Editor/Podcaster
Trafalgar Communications

 


In this one-day session, you'll learn to
:

Identify the most effective methods to organize your speech and determine when it's best to use each method

Transform old, tired cliches into thought-provoking statements that drive your main points home

Create catchy phrases that stay in the minds of your audiences long after the speech is finished

Paint word pictures more vivid than PowerPoint Slides

Understand and apply the subtle, yet significant differences between writing for the ear (speeches) and writing for the eye (print)

Conduct a thorough audience analysis that will give your speech a laser-beam focus

Craft a captivating opening that will create the momentum you need to get your speech off the ground

Avoid making the common speech writing mistakes that make speeches sound canned, stiff and insincere

Create smooth, seamless transitions that neatly tie points together and advance the speech at a comfortable pace for the audience

Eliminate unnecessary information that clutters your speech and confuses your audience

Vary the style of your speech based on the speaker, venue and occasion

Utilize the time-tested, rhetorical devices used by all speechwriters to make good speeches great

Breathe life into boring statistics so they stand out in your speech

Develop dynamic closing statements that drive your audiences to take action

Discover why the rules of grammar will get you disqualified in the game of speech writing

Inject appropriate humour into your speeches without offending your audiences

“John makes the subject matter come alive in his presentations and makes learning fun.”

Meriel Simpson, Communications Consultant & Coach
Tintagel Communications Inc.

The seminar fee includes:

● A comprehensive seminar workbook containing all the information you'll learn during the day

● A list of resources to help you locate the most appropriate supporting statements to use in your speeches

● Lunch and refreshments throughout the day

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“John is a lively, entertaining speaker with a wonderful voice. His talk on making a speech "sound like music to your ears" is a perfect example of practicing what you preach!”

Sue Horner, Owner, Get It Write

The Instructor:

For nearly 20 years, freelance speechwriter and motivational speaker, John Watkis, has been developing and delivering speeches and presentations for a variety of organizations world wide. His quick wit, personable style and ability to break down complex information into easily-understood concepts makes him a favourite whenever and wherever he speaks.

"I thought it was one of the most entertaining and informative talks I've attended. John was hilarious and obviously skilled in presentations. I'm in the process of writing some speeches, so his advice is already useful."

Sheila Olley, Senior Writer,
William Osler Health Centre

Class Size:

In order to allow for adequate group discussion and exercises, and also to facilitate a timely turnaround of speech evaluations and revisions, the class size is limited to 10 participants. Registrations will be taken on a first-come-first-served basis.

Who Should Attend?

  • Communications Professionals
  • PR Professionals
  • Professional Speakers
  • HR Professionals
  • Business Owners
  • Anyone who writes, edits, contributes to or delivers speeches!

Date: Wednesday, February 25, 2009

Time: 9:00 am – 5:00 p.m. (registration begins at 8:30)

Location: 401 Bay Street, Suite 1600

Fee: $499 Early-bird registration fee (Before January 25, 2009)

$549 after January 25, 2008 (Payment is required in advance to guarantee your registration in the course).

Remember . . . there are only 10 spots in this class, so register early to avoid disappointment. You can register and pay online with our secure shopping cart, or send an email to registration@wellwrittenwellsaid.com.

 

SPECIAL BONUS!

John Watkis will complete one 20-minute speech revision for every seminar participant. The regular fee for this service is $1,000! The offer for the speech revision is valid for 12 months from the date of the workshop.

 

On-site Seminars:

Do you have five or more team members who would benefit from this seminar? Why not bring John Watkis on site to conduct a one-day seminar for them? For more information, call 416 491 1965 or send an email to jwatkis@wellwrittenwellsaid.com.

Public Seminars:

All seminars are 100% SATISFACTION GUARANTEED! I'm confident that my seminar will provide you with the improved skills and techniques you expect. If for any reason you are dissatisfied, call or send an email within 30 days of your seminar attendance and I'll arrange for you to attend another one of our seminars or receive a full refund — hassle-free.

 

Our Cancellation Policy for Public Seminars:

You may cancel your registration up to 10 business days before the program. Your registration fee will be refunded less a cancellation fee. If you need to cancel less than 10 business days prior to the program you may (1) send a substitute from your organization or (2) transfer your registration fee to another program of your choice that is scheduled within 12 months of your original event. Please note that if you don't cancel and don't attend you are still responsible for payment. Substitutions may be made at any time.

REGISTER NOW!