Like many others, I was immediately drawn to Barack Obama when he burst onto the national stage with his speech at the 2004 Democratic National Convention. Even when I didn’t agree with what he had to say, I still enjoyed hearing him say it. That’s how good he was.
Last night, it was Michelle Obama’s turn to speak at the Democratic National Convention … and speak she did!
The media is saying Michelle “hit it out of the park”, but I don’t think that’s saying enough. Last night, Michelle Obama hit a “grand slam”. On a night when Senator Ted Kennedy made an inspiring return to the convention, Michelle Obama completely stole the show.
This wasn’t my first time hearing Michelle Obama speak. I’ve viewed clips of her speaking at different events during the past year. But this was a different Michelle Obama. And what she did to bring her to the heights she reached last night is something every executive, business owner and professional speaker should take careful note of.
First, Michelle has worked on her presentation skills. Her gestures, inflection, body language, use of the teleprompter … everything she did last night worked and came across naturally. With every word she spoke, you felt you were getting to know who Michelle Obama really is. I have no clue how many hours went into practicing for that speech, but you can bet there were many. You may not have as much time to practice your speech, but if you plan on making an impact, you’d better be prepared to use the time you do have to practice.
Secondly, Michelle Obama’s speech was written well. For those who are critics of scripting your speech because it doesn’t sound natural, take a good hard look at the video. Every word of that speech — every word — was crafted carefully to fit Michelle Obama’s speaking style. As a result, we were introduced to a sister, a mother, a daughter and a wife. There’s no way an extemporaneous speech or “outlined” speech would have had the same effect. Every word counted in this speech. Every word should count in your speeches.
Lastly, Michelle Obama was herself. Her tone is much different than Baracks, but it’s no less powerful. Her heart-warming stories, inspirational words and conversational style of speaking made you feel as if you were listening to a friend you’d known for a long time. Your style may not be conversational or laid back, but you should always be authentic when you speak. Don’t try to come across as someone you’re not. The audience is able to feel the difference.
Take some time to watch it. It’s approximately 21 minutes. Every minute will be time well spent.
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