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"Just a quick note to say how much I enjoyed yesterday's speech writing course. The material was extremely well presented, the information was right on target and easy to follow/understand ... I look forward to writing my next speech to rave reviews!" Suzanne Wintrob |
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Do you:
If you answered “yes” to any of the above questions, you should attend "Successful Speech Writing For Business Professionals" |
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If you've ever had to write a speech, then you know the overwhelming feelings of frustration when you can't:
Let's face it ... writing a speech is tough … and it's not just because of the time and research it requires. There are subtle, significant differences between writing for the ear (speeches) and writing for the eye (print). If you're unaware of what those differences are and haven't mastered the fundamentals of writing for the ear, you'll likely end up writing speeches that sounds canned, stiff and insincere. And if you're writing speeches for someone else to present, you have the additional challenge of adapting the speeches to fit the presenter's communication style. Writing a speech isn't easy, but it can be made easier when you learn the principles and practices used by successful speechwriters. In this one-day, interactive seminar you'll learn more than just the fundamentals of writing a successful speech - - you'll learn the secrets that successful speechwriters use to make good speeches great! Bring a speech you're working on now and you'll immediately be able to apply the tools and techniques you will learn during the session. |
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"I've sent the draft to the President and he has come back with his edits last night. He also included a note to say that he really liked the theme -- and this is a first for my team. Usually, we get a request to re-write whenever we introduce a theme ... I take this as a tangible indication that the course was very helpful" Su Phing |
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In this one-day session, you'll learn to: ● Identify the most effective methods to organize your speech and determine when it's best to use each method ● Transform old, tired cliches into thought-provoking statements that drive your main points home ● Create catchy phrases that stay in the minds of your audiences long after the speech is finished ● Paint word pictures more vivid than PowerPoint Slides ● Understand and apply the subtle, yet significant differences between writing for the ear (speeches) and writing for the eye (print) ● Conduct a thorough audience analysis that will give your speech a laser-beam focus ● Craft a captivating opening that will create the momentum you need to get your speech off the ground ● Avoid making the common speech writing mistakes that make speeches sound canned, stiff and insincere ● Create smooth, seamless transitions that neatly tie points together and advance the speech at a comfortable pace for the audience ● Eliminate unnecessary information that clutters your speech and confuses your audience ● Vary the style of your speech based on the speaker, venue and occasion ● Utilize the time-tested, rhetorical devices used by all speechwriters to make good speeches great ● Breathe life into boring statistics so they stand out in your speech ● Develop dynamic closing statements that drive your audiences to take action ● Discover why the rules of grammar will get you disqualified in the game of speech writing ● Inject appropriate humour into your speeches without offending your audiences |
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"Even though I have written many speeches in my career as a speaker, your course was an intensive that I believe has taken my speech writing up about 5 notches." Deb Bajoras |
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The Instructor: For nearly 20 years, freelance speechwriter and consultant, John Watkis, has been developing and delivering speeches and presentations for a variety of organizations world wide. His podcast and blog (Successful Speeches) provide timely speech writing tips for speechwriters, executives, communications professionals, professional speakers, authors, preachers and entrepreneurs in over 50 countries. John has appeared on BBC "World Have Your Say", CBC "Venture" and CityPulse "CP24" news. He has written articles for Ragan Communications and been quoted in "The Globe and Mail" and 'The Toronto Star". A partial list of his clients includes: BMWGroup Canada |
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“John Watkis is truly gifted as a speechwriter and speaker. What a combination! I have seen John hold an audience in the palm of his hand and elicit laughter with seemingly no effort (he only makes it look easy). Best of all, he leaves the group with key messages they'll always remember.” Donna Papacosta |
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Class Size: In order to allow for adequate group discussion and exercises, and also to facilitate a timely turnaround of speech evaluations and revisions, the class size is limited to 10 participants. Registrations will be taken on a first-come-first-served basis. Who Should Attend?
The registration fee includes: ● A comprehensive seminar workbook containing all the information you'll learn during the day ● A list of resources to help you locate the most appropriate supporting statements to use in your speeches ● Lunch and refreshments throughout the day
Date: Wednesday, January 27, 2010 Time: 9:00 am – 5:00 p.m. (registration begins at 8:30) Location: Downtown Toronto (TBA) Fee: $499 Early-bird registration fee (Before December 31, 2010) $549 after December 31, 2010 (Payment is required in advance to guarantee your registration in the course). Remember . . . there are only 10 spots in this class, so register early to avoid disappointment. You can register and pay online with your credit card or PayPal. |
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SPECIAL BONUS! John Watkis will complete one 20-minute speech revision for every seminar participant. The regular fee for this service is $1,000! The offer for the speech revision is valid for 12 months from the date of the workshop. On-site Seminars: Do you have five or more team members who would benefit from this seminar? Why not bring John Watkis on site to conduct a one-day seminar for them? For more information, call 416 737 6187 or send an email to jwatkis@wellwrittenwellsaid.com
Our Cancellation Policy for Public Seminars: You may cancel your registration up to 10 business days before the program. Your registration fee will be refunded less a cancellation fee. If you need to cancel less than 10 business days prior to the program you may (1) send a substitute from your organization or (2) transfer your registration fee to another program of your choice that is scheduled within 12 months of your original event. Please note that if you don't cancel and don't attend you are still responsible for payment. Substitutions may be made at any time. |
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